Last week we discussed setting a SMART goal for your website. This was a sample goal we created:
I would like to increase traffic to my website by 10% and begin gaining 1 new client each month by the end of December, 2008.
Once we know our goal, we can start to set out some strategies. Marketing strategies are simply high-level thoughts on how to achieve the goal. Here is a possible strategy we might devise in order to reach our goal:
- Revise content on current site in order to educate site visitors, increase the trust factor, and help potential clients feel more comfortable about using our services.
So this week, take 5 minutes to devise a new strategy to help you achieve your goal. Don’t forget to write it down!
We wish you great success.
