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	<title>SmileyRose Web Solutions &#187; Marketing Your Business</title>
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	<link>http://blog.smileyrose.com</link>
	<description>Small Business Marketing and Website Development</description>
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		<title>Website Marketing 101: Map Your Path</title>
		<link>http://blog.smileyrose.com/2008/website-marketing-101-map-your-path/</link>
		<comments>http://blog.smileyrose.com/2008/website-marketing-101-map-your-path/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 17:11:45 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[Website Marketing 101]]></category>

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		<description><![CDATA[Last week we discussed setting a SMART goal for your website.  This was a sample goal we created:
I would like to increase traffic to my website by 10% and begin gaining 1 new client each month by the end of December, 2008.
Once we know our goal, we can start to set out some strategies.  Marketing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.smileyrose.com/?p=8" title="Website Marketing 101: Too much input?">Last week</a> we discussed setting a SMART goal for your website.  This was a sample goal we created:</p>
<blockquote><p>I would like to increase traffic to my website by 10% and begin gaining 1 new client each month by the end of December, 2008.</p></blockquote>
<p>Once we know our goal, we can start to set out some strategies.  Marketing strategies are simply high-level thoughts on how to achieve the goal.  Here is a possible strategy we might devise in order to reach our goal:</p>
<ul>
<li>Revise content on current site in order to educate site visitors, increase the trust factor, and help potential clients feel more comfortable about using our services.</li>
</ul>
<p>So this week, take 5 minutes to devise a new strategy to help you achieve your goal.  Don&#8217;t forget to write it down!</p>
<p>We wish you great success.</p>
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