SmileyRose Web Solutions

Last week we discussed setting a SMART goal for your website.  This was a sample goal we created:

I would like to increase traffic to my website by 10% and begin gaining 1 new client each month by the end of December, 2008.

Once we know our goal, we can start to set out some strategies.  Marketing strategies are simply high-level thoughts on how to achieve the goal.  Here is a possible strategy we might devise in order to reach our goal:

• Revise content on current site in order to educate site visitors, increase the trust factor, and help potential clients feel more comfortable about using our services.

So this week, take 5 minutes to devise a new strategy to help you achieve your goal.  Don’t forget to write it down!

We wish you great success.

We will, at some point in the not-so-distant future, get around to discussing the recent restructuring within SmileyRose Web Solutions. One of the things we will be sharing with you is how we found an overwhelming need within our client base to help with your marketing efforts, especially online.

One of the greatest points of discussion from our clients stems from the topic of “too much to do, I have no time to read all the information that’s available”. So we are going to start this series of “Website Marketing 101” articles, with the goal of publishing them weekly, and having them take no more than 5 minutes of your time (to read, anyway).

If you don’t know where you’re going, how will you know when you get there?

Do you have a goal for your website? Does it go beyond “sell more products” or “get more customers”? Goals need to be SMART:

Specific
Measurable
Attainable
R download BloodRayne elevant
Time-bound

An example of a SMART goal for a website might be:

I would like to increase traffic to my website by 10% and begin gaining 1 new client each month by the end of December, 2008.

So take another 5 minutes, right now, and think about what a SMART goal for your website (or your business) would be. Write it down or type it in Word or Notepad or scribble it on the back of your hand. Next week we will start working on achieving your goal.

Until then, we wish you all the best.

Related articles:

•  Plan Your Journey to Accomplishment
• Checklist for a Successful Website
• Techniques of Internet Marketing